Zega Apparel Steps for Starting a Clothing Brand

Learn How to Start a Clothing Brand

As a Clothing Manufacturing Company Zega Apparel have assisted over 2000 Small and Medium Clothing Brands in USA and around 7000 Small and Medium Clothing Brands World Wide, we have seen many clothing brands flourish and constantly contacting us for re-orders and we have seen clothing brands getting their inventory made and not able to sell it.In our manufacturing business the success is clearly when the clothing brand owner continuously re-order his stock and introduce many clothing designs, so in a way our success is tied to the success of clothing brand owner.

As simple as it may seem starting a successful Clothing Brand is a tricky process, and not everyone is aware of how to successfully run a Clothing Brand to success. We have put down some key points based on our experience enlightening our customers that how they can run their clothing business successfully or how to start your own clothing business.We Are Going To Cover This From The Idea Stage And Show The Steps Taken By Successful Clothing Brand Owners Based On Our Data.


Fashion Designing & Apparel Sampling Packages

Apparel Starter Consultation by Expert who have helped launched 2000 Plus Clothing Brands.


  • Fashion Based Logo

  • Unlimited Concepts from Award Winning Designers
  • Unlimited Revisions
  • Free Logo in Garment Printing Format
  • Free File Formats for Web and Print
  • Free Logo Protection through Copyright
  • Advanced Screen Print or Embroidery Design
  • Apparel Fashion Design

  • 2 Custom Prototype for Apparel of your choice
    from fashion designer
  • Free Prototype for Manufacturing ease
  • Prototype in PSD file format
  • Basic Branding

  • Private Label Designing
  • Hangtag Designing
  • Polybag Designing
  • Letter Head Designing
  • Business Cards Designing
  • 200 Business Cards Shipped at your doorsteps
  • Custom Sample Manufacturing and Shipment

  • Pattern Development of 2 Custom Samples
  • Custom Printing/Embroidery Set up Included for 2 Samples
  • Custom Sample Complete Manufacturing and Packaging
  • Free Air Express Shipment at your Doorsteps
  • Bulk Production Upon Sample Approval

  • 30 Piece Apparel Manufacturing Of Custom
    Made Round/V-Neck T-Shirts
  • 30 Piece Apparel Manufacturing of Custom Made Hoodies
  • Free Pattern Development of 3 Sizes(S to XL)
  • Free Packaging
  • Mixed Sizes Manufacturing in 30 Pieces
  • Free Custom Heat Transfer Tags Printing
  • Free Air Express Shipment At your Doorsteps

Type of garment: jersey and woven
Market: womenswear, menswear and children's wear.

(20% off on each Additional Article)

Regular Price


Limited Offer



Selecting The Theme/ Genre Of Your Clothing Brand/ Targeted Audience

you are sure, that you are going to launch your clothing brand, decide a theme for it, decide how you want your brand to look and feel, like for example, a person who like nature he would want to target people who are nature loving, so for that it is necessary to have a nature based clothing designs and nature based clothing logo.

Some ideas of themes/ genre would be :

  1. Automotive Theme: Targeting People who love cars, bikes
  2. Aviation Theme: Targeting People who love Flying and like airplanes
  3. Boating Theme: Targeting People who loves ship, boats, even swimming, cruising
  4. Technology Theme: Targeting People who Loves Technology and everything associated with it.

Getting A Professionally Designed Clothing Logo (Creating Your Brand Identity)

After you have selected your theme, do not start designing your clothing line, instead first get a Professional Designed Logo based on your theme.

It is important to have a professional designer to design your clothing logo based on your targeted audience, because designing a logo is a complete science and it plays a key role as your identity, Logo Shows your customers many things subliminally, that is why a professional help in this matter is necessary.

Since it is difficult to find a professional logo designer having experience specially in clothing logo designs, our sister company Zega Logos, have specially launched logo design packages which are designed by Fashion Artists based on Fashion Industry Trends.

Click here to check the Packages

Deciding On Investment Budget For Clothing Brand And Its Allocation

It is very important that you have definite figure for your startup budget, it is not necessary that it should be high or low , but you need to know how much you are going to invest in starting your business , you may call it startup capital. You can also get an investor in this step to do the investment for you, but that would be an angel investor, someone you know have money and also have faith in your abilities, or you can also get an investor if you have a successful past track record of business.

We also guide our clothing brand customers into getting investment, but this happens after one successful run of the product, we have helped many customers show their product on Shark Tank and also have successfully launched their business on Kickstarter.

We have seen clothing brands becoming successful with just startup budget of 1700 USD and have seen Clothing startup fails with a budget of more than 100,000 USD.

So basically it’s not the investment size that matters for the success of your clothing brand but rather the allocation and smart use of budget that matters most.

You can’t put all your budget in manufacturing it is not at all recommended for your clothing brand.

You need to create a ratio for spending, it is very necessary, because we saw this failure with our own eyes,that a clothing brand owner invested all their money into making inventory and did not invested in marketing.

The Ideal Ratio that we have worked out based on a survey from 100 successful clothing brand owners is as follows, it will help you a lot in deciding the complete marketing plan of your business.

5% Administrative | 60% Designing / Sampling / Manufacturing | 35% Marketing

So if your budget to start a clothing brand is 10,000 USD, you would keep 500 USD for admin cost, 6000 USD for Manufacturing Cost and invest 3500 USD in Marketing to sell the product.

Zega Apparel relationship managers are all trained in helping you out with this kind of decision, besides just discussing manufacturing needs with them, you can consider us as a strategic and manufacturing Partner.

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Designing Your Clothing Line And Sampling And Getting Manufacturing Cost Idea

Now that you have decided on the target audience and have finalized your logo, you would need to design your clothing line, now here is the tricky thing, because you’re clothing ideas and basically dependent upon your budget, since it is the first time you are starting, you would need to have designs that sell out good and quickly. Zega Apparel have professional Fashion Designers hired for clothing brands to give them unique ideas based on their requirements and make a great fashionable clothing line.

Zega Apparel Fashion Designers works with the clothing brand owner to give him the most unique and hot selling item based on Industry research, we make Mockups with complete tech packs along with Digital Patterns and Fabric Recommendation

See our Fashion Designing packages

After your Clothing Design is finalized you would need to get a sample for it to have a photo shoot done and also check on its quality and measurements.

See our Sampling Packages here


Creating A Marketing Plan For Your Clothing Business

(Know How To Sell)

Now at this point, most of the clothing brand startup entrepreneurs, jumps to do a manufacturer search and miss out on creating a definite marketing plan first.

We would say having a marketing Plan is almost 60% Success in all businesses, and it is 80% success in In Clothing Business, you would understand this when you would go out to buy a 11 USD Denim for 120 USD in the market.

It is about correcting the 4 ‘P’s of marketing


Now most of the clothing brand owner start this by online marketing or going to an event to sell their products

You already decided on the placement when you selected your target audience, and you have finalized your product when you designed your clothing line, Now the promotion part is remaining, you don’t need to select on price yet since you still don’t have an accurate idea of cost for manufacturing so that leave us to only one part.

Request a call back   Click here to check the Packages

How will you sell your Clothing line?

There are many options, some area listed below :

How to start a clothing brand

  1. Contacting retailers to put your product on display
  2. Opening up your own physical Shop
  3. Setting up an Online store
  4. Peer to Peer Marketing
  5. Advertising on Google, Bing , other search engines
  6. Advertisement on Social Networks, Facebook , Instagram
  7. Blogging

Our sister company creates Custom Websites for Clothing brand owners with Complete ownership rights, which is way better then opening up a store and paying monthly cost to it.

See Zega logos website packages here

If you are not sure how you would want to sell your product, you can take an appointment with our Marketing specialist from Zega Logos, who can guide you to sell your products quickly, we have this in place because if you sell more, we would produce more which will create a win-win situation for both of us. Zega logos have expertise in doing google advertisement, Facebook/ Instagram advertisement, email marketing and postal marketing.

Custom Clothing Manufacturing

You would find a lot of information on manufacturing since we are ourselves custom clothing manufacturer setup for small and medium businesses, so you can get all the manufacturing solution in one place.

You can go through our site and talk to our apparel consultant with respect to manufacturing cost and shipping.

Continuous Product Development

Now once you have sold your first design batch, it will increase your chances of success to more than 60%. Now is the part that you need to re-invest your profit in business and increase your customer base.

You may get good investment at this point from investors, because many venture capitalist firms are eagerly looking for successful clothing entrepreneurs.
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