Many clothing brands are just in a hurry to get into the fun and attractive parties in the fashion industry. Not realizing that it is the clothing line business plan and clothing brand marketing strategy of your clothing business that takes you & your brand into the world of the fashion industry.
There are tons of startup brands that collapse and fall in mid of their journey, this is just because of lacking marketing strategies for a clothing brand, and they don’t know the techniques of how to promote a clothing brand in the right direction.
Most brands don’t realize the importance of a good marketing strategy. A good clothing brand marketing strategy that helps your clothing business to grow. You can stay ahead of your competition in the market with marketing strategies.
To be honest, we have seen newcomers booming in the market and getting rocket sales just because they adopted and implemented the right marketing strategy. So it doesn’t matter if you are starting a new clothing line in the market or you are a seasoned veteran. You need an effective marketing strategy to grow.
The Change in the Marketing Strategy Over the Period
Over time, clothing brand marketing strategies have dramatically evolved; thus it’s essential that your business adapts these new methods in order to stay ahead of competitors and remain thriving as an entity.
At Launching Small Businesses, we understand that entering the market with a small business is never an easy feat, particularly when there is intense competition present. At Launching Small Businesses we recognize this and understand that entering into it initially can be daunting when faced with such fierce rivalry.
Physical stores unquestionably have the advantage of effectively marketing and promoting their brands through presence in the market.
But this doesn’t stop your sales, and you can even rock in the market with catchy marketing strategies as there is a vast group of customers who shop online.
Clothing Brand Marketing Strategy You Should Know
To help you improve your market experience, here are several things you can do. The promotion and fashion brand marketing, in-depth research, and study are required. To help you with some clothing brand marketing strategies, we have compiled some killer strategies that are perfectly safe and worthy for marketing your product and can quickly bring your sales.
What Are The Marketing Strategies For Fashion?
Engaging & Affable Product Photos
This is one of the underrated points that most clothing manufacturers don’t focus on. Being a part of the e-commerce industry, you should know the importance of product photography. Photography makes your product desirable, whether you are selling your fashion line or grocery products.
It is photography that can bring the attention of new customers. A common practice that fashion retailers use is having fashion models in their clothing line shoots. This creates an expression that the products they are selling are in action.
Add the picture of the model from different angles to cover all the aspects of your products. Everyone has a different perspective, so giving by displaying your clothes over the actual people can give a better explanation of your clothes and guide your customer to make well-informed decisions.
Tip: You can make your photos more desirable and eye-catching by creating social proof of your clothes, as shown in the example below:
Have Mobile presence
Everyone carries a mobile nowadays, now that we are moving towards the advance and technological era it’s getting easier for the common people to reach the internet and be familiar with it. Android and iOS devices are the new normal in the industry. The demands of online shopping are proportionally increasing as per the use of mobile phones. Customers find shopping online more convenient and easy than vesting your physical brand store.
In this situation, it would be best for your clothing brand if you enable your customer to connect directly with your brand through your mobile app. A mobile app that is faster, more accurate, appearing, and personalized per shopping taste. Customer loves it when they open an app and immediately find a product that’s been over their mind. It’s easy cash for brands.
Offer Free shipping
You can offer free shipping if you want to win your customers’ hearts and make them happy with your service. Customers who are satisfied with your clothing are more likely to increase their average order value by shopping more with you. Here is why we should consider offering free shipping.
– If there is an option of free shipping, your customer is more likely to buy more products.
– You can offer them free shipping, ensuring that it’s not getting into your profit margins.
Not only that, but you can also use the free shipping deal as a limited-time offer. Moreover, this will also help you reduce cart abandonment.
Offering free shipping is a clever way to collect the customer’s email –address. If your customer is visiting your website for the first time, you can present them with the website pop-up with a tagline, “Get free shipping on your first order.”
Throwing a log-in or signup page is an old way that everyone wants to escape. Despite that, you can offer a robust strategy and get their attention by offering them free shipping.
Create A Sense of Bit Scarcity
It’s one of the widely used methods that clothing brand manufacturersuse. What triggers the customer is the fear of missing out. This fear is an advantage that can use an advantage to use against the customers.
It is simple to understand the scarcity law. When anything has a high risk of going unavailable, the demand for that product automatically increases and seems attractive to the customers. The customer needs to make quick decisions and grab the product in this way.
There is a difference between asking your customer to buy now and making them realize that there is an actual risk of the product going unavailable.
The consumers hate to lose their choices, which keeps them in fear of missing out on their favorite apparel. A common clothing brand marketing strategy that most apparel brands use is creating a situation of scarcity to increase their sales.
Tip: You can add a “Fast Selling” label on your products. This shows that the product is fast selling and in demand, creating a high risk of selling out. The label will create a sense of urgency in the customer’s mind that generates a sale.
You can use a different number of labels such as “#hot, Fast Selling, in demand, trending” to create a sense of urgency. You can also use emoji’s to tell the story and heat of the situation.
For Example:
Optimize the Sold-Out Product’s Pages
Customers don’t like to visit a website and find their favorite product sold out. Even in your sold-out product pages, you can turn the customer’s frustration to your advantage and keep them waiting for your product.
You can optimize your sold-out product pages by using one of the most effective ways, which is by offering them a quick alert about the availability of this product. Customers who land on your product pages are interested in buying that product. Here the unavailability of the product becomes more frustrating to the customer.
Here you can use two options by which you can turn in your customer:
– You can offer them the similar products.
– Or you can ask for the email address, so you can drop a mail at their address when that particular product is available.
For Example:
On clicking an “email when available” button, the customer, can present with a pop-up with entering your email address field as shown in the image.
This will create a chance of getting a lead from the customers. In this way, you can collect the customer’s email and promote other campaigns and other products by sending emails.
Also, ensure to add a catchy subject line to your email as, based on research, around 33% of email recipients are open based on the subject line. Moreover, around 44% of the email recipients make one purchase from the promotional emails.
According to sources, subject lines that contain words like review, profits, and money are more likely to be open and perform the best.
Sizing Guides
The common problem that customers face with online clothing shopping is not being able to try on clothes physically. This makes it less convincing for the customers to shop for clothes. But to help them out, you can offer them the sizing guides on your online clothing store. This sizing guide is an effective strategy that helps the customer make well-informed decisions.
There are a number of brands using the same strategy, but it seems that the customers guide opens in a new tab, which causes trouble in the customer’s journey.
You can create a pop-up menu that presents all the sizing guides despite directing your customer toward another page. You can also add pictures of products explaining the different sizes and features of the products.
There is an example of how it should look.
Engage Customer With Referrals
Ensuring your customer loyalty is an essential part of your business sales funnel, but with a strong clothing brand marketing strategy, you can attract more audiences through your customer. You can do so through the referral marketing strategy.
According to the study, around 92% of the people automatically trust the brand and the product recommendations from the people they know.
Many brands take innovative approaches to reaching new customers while maintaining existing ones.
Here your customer can put information of both those referring and those receiving discounts. You can also create another pop-up that asks for the next person’s information (getting the discount).
Engaging Instagram Presence
Nowadays, Instagram is like a golden ticket to instantly reach your audience and offer them your catalog. Any brand that doesn’t have a social media presence is incomplete without Instagram and other free marketing tools. When it’s to marketing, the tools like Instagram, Facebook, snap chat are the best free engine that you can use for your clothing brand.
Instagram has become one of the best spots for fashion brands, and it won’t be unjust to say that it is a far more important platform for fashion clothing brands than designers, editors, etc. What you portray through your brand is the impression you want your customer to see. A strong Instagram marketing strategy that takes your clothing brand from ground to sky in no time. There are a couple of tips that you need to take care of.
- A proper strategy is to post pictures, reels, and videos in the most presentable way to look appealing and present a good wall structure to your brand feed.
- Engage your users and allow them to interact with your brand by creating engaging posts like creative photos, contests, etc.
- Make sure you tag the products in your photos so that users directly interact with your brand and buy them immediately.
- Make sure the pictures you post are high resolution, attractive, and appealing, significantly improving your click-through rates.
Combine Different Apparel Options
The campaign and landing pages are the primary component of your e-commerce website. The more optimizing and engage your landing and product pages, the more customers will likely buy from you.
You can use several selling techniques like adding labels to products and helping improve the average order basket size.
Moreover, you can offer your customer will multiple options with different looks. You can give them customizing options where your consumers can choose from different clothes and make up their outfits. It’s a new way to recommend and cross-sell multiple products at once.
In this way, you can showcase different outfit styles and options to your customer, creating a perfect outfit for them. In this way, you can quickly increase your average order size.
Connect With The Social Media Influencers
Social media influencers are the best ways to convey your message because they have a huge fan following. You can collaborate with them and focus on your target audience effectively. Social media influencers are trusted sources of their fans because they are more connected with the audience.
Influencers use social media platforms, so they are the best and fattest to get an audience. You can ask the influencers to recommend and review your product and allow your product’s advertising, in this way your product reaches to their audience, raising your brand awareness among the customers.
If you collaborate with the right influencer, your customer will find you through them, resulting in a whole new customer base.
Tips to Make Your Marketing Campaign More Effective
To help you, here is a quick list quick tips that can feature your marketing campaigns.
- Try high-quality aesthetic images (A lot of people are attracted to the aesthetic clothes).
- Try new advertisement formats such as videos, infographics, canvas, single images, and carousel.
- Use storytelling and eye-catching emoji’s in your web or ad copy.
- Use a bit darker and minimal images.
- Use email marketing with an interesting subject live that grabs the attention.
- Surprise your customers with gifts & surprises.
- Build an emotional connection with your target audience.
- Run campaigns.
- Provide discounts, coupons, and deals.
