Zegaapparel Blog

What Is Private Label Clothing 

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If you are new here, by here, we mean in the fashion industry, you might be feeling confused because there are several terms in the fashion industry that you might be hearing for the first time. We understand starting your business can be quite exciting and challenging because there are many things to tackle and manage when you are practical with things. You need to research, plan, analyze the market, study customer demographics, and then choose a niche that is in demand in the market.

The fashion industry falls under the category of biggest industries that is growing every day, as you know how much people buy clothes and this results in the trends and evolving of the industry. People like to be updated with the trends that are up at the moment, to look unique, and to stand out. People love when someone calls them unique and pretty. This blog is about private label clothing and how someone can develop their own private label brand, what prerequisites are, and more.

We have put all the private label clothing information in this blog. So let’s get started

What Is Private Label Clothing

Private label clothing is a business model where the startups or established brands purchase readymade clothes from the manufacturers and sell them under their name and company label. The brands who purchase these clothes are free to make any customization they want in their clothing line. Here the brands ask the same manufacturer to design the clothing line for them.

What does running a private label brand in the fashion market mean?

We have also added a section of private label clothing brands in this blog who are working on the private label module.

Private Label Clothing vs. White Label Clothing 

Private logo

So, for decades there has been a huge confusion between private label clothing and white label clothing. When working in private label clothing, there are several terms you need to understand. If not, it might lead to hassle or confusion.

Understanding the difference between the private labeling and white label clothing is a bit challenging. But don’t worry, because we have done it for you. To make things easier for you, we have defined the difference between private and white label clothing in simple terms.

We have already mentioned the definition for private label clothing, so have a look at what a white label is:

 White label clothing

In simple terms, white label clothing is a type of clothing that is produced with no branding. Here the manufacturers make the product based on your requirements, while the rest job like designing it and rebranding is done by the client or brand side.

This creates an impression that your brand’s clothing line is truly and fully designed and manufactured.

What is the difference between private labels and white labels?

In private labeling, the clothing line or products are sold to only one retailer or brand. These are unique and are own able by one brand only. While on the other side, in white labeling, products are sold to multiple retailers, which the brands themselves can further customize.

In white labeling, products are customized by themselves and sold in their customer market.

How to Source a Private label clothing product and sell it with your brand name?

Benefits of Private Label Clothing

Private and white label clothing has its base and advantage. Here are some of the popular benefits of private label clothing:

Quality is ensured

When you are working on the private label clothing mode, you have more chances of getting good quality because there isn’t much work to do. Half of the work is already done by the manufacturer, i.e., production of different sized clothes.

Higher profits margins

The size you want for your clothes will be the clothing manufacturer’s responsibility, and you will buy it from the manufacturer directly this will increase your profit margins. The lower manufacturing costs from the manufacturer lead you to higher profit margins. 

You can choose MOQ

In private label clothing, you can order minimum order quaintly as the lowest minimum we offer is 50. This gives you are freedom to choose between different styles and your required order amount. Moreover, if you are low on budget, then you can choose a suitable amount according to your budget here.


Private label clothing gives you flexibility in customization, and you can choose the colors, design, and fabric type you want over your private label. This is a great advantage for you if you are looking to print multiple designs and multiple clothing lines.

Brand options

When you are working on the private label clothing mode, you have the option of running multiple brands. You are not obliged to run only one brand. You can set up a new brand and stock the clothes for both stores. Having more brand options increase your chances of business.

Wide Range of clothing line

The biggest advantage of private label clothing is that you get the freedom of choice on designs, fabric material, and quantities. You can ask the manufacturer to design the clothes according to your designs in multiple sizes.

This way, you can increase your shelf size and include a wide range of clothing lines in your store. Moreover, you can switch to other niches like the sportswear clothing line and outgrow your business if you want.

You have the Control

Being in the private label business, you are the business owner. You get to decide how your business will operate, providing a sense of ownership to your clothing business.

Steps To Start a Private Label Clothing Line

Start a Private Label Clothing

Here is the main section of the blog, which informs you how you can start your own private label clothing line. Follow these steps to start your own private label clothing brand:

Understand the market

The fashion industry is huge and growing every day. In fact, with so many trends going on in the market right now, the scope of fashion is on continuous growth. So, when you are starting a new brand, then you need to make sure that you study the market carefully. You need to analyze the trends right now, what people like, and more.

Understanding demographics requires understanding your customers’ needs, analyzing competition and monitoring its movements closely as well as recognizing growth opportunities for your business.

Once you identify a gap in the market, filling it will help expand your clothing business. A unique idea that meets consumer needs could give your clothing business an advantage in this competitive industry.

Identify your niche to work

As we mentioned, in the fashion industry, hundreds of niches and brands work over different niches and cater to the consumer’s needs. So, when entering the fashion industry, you should take a cohesive look over the market and spot the consumers who are looking for something but aren’t getting it.

There is always room for a newcomer, so you need to find your group of customers who are looking for something that you can sell. Set your goal and run a highly marketing campaign to raise a voice in the market. For example, you can start a comfortable nightwear clothing line that is in demand in the market.

If you have new designs and concepts about fashion clothing, don’t be shy to introduce them to the market. After all, that’s how trends are created.

Build a strong business plan

A business plan is a detailed document explaining your business and its core values. You might be thinking of skipping the business plan, but it’s an important step to follow. A business plan is like a roadmap to your business. 

Your clothing business plan should include an overview of your business. You can define your goals here and describe the market analysis, executive summary of your business, marketing plan, and partners you work with. Further, you can also mention your budgeting details, financials, plan to spend your budget, and more.

 A strong business plan is helpful to kick-start your clothing business successful

Connect with a clothing manufacture

Now that you have identified a niche to work on and a clothing business plan, you should select a clothing manufacturer. Several clothing manufacturers manufacture private labels. You ask a different question from clothing manufacturers and ask them about your business.

You can also negotiate with them and get your prices approved by the clothing manufacturers. And after this, the manufacturing process starts.

Ask for samples

It’s a good practice to receive a sample before bulk production, so you can ask the manufacturers to make samples for you. They will send you the sample that you can check physically and approve.

After the sample is approved, the manufacturer can start the bulk production by giving a final go-ahead sign after finalizing the design.

Launch and market

After you approve the product for bulk manufacturing, the best thing you can do is focus on brand marketing. If you are a startup, social media marketing is the best way to go up and let the consumers be aware of your presence. Decide your business or brand name and logo, and decide the packaging design.

Marketing is the best tool, so you are advised to make the most of it using social media platforms, email marketing, and more.

Some Examples of Private Label Clothing

Here are some of the examples of private label clothing brands

  • Original Use (Young men’s Street clothing)
  • Universal threat (Denim for Women)
  • Heyday (Electronics)
  • Prologue (Women’s clothing)
  • Smartly (Consumer products)


So in this blog, we have put all the information regarding private label clothing. If you are a startup and don’t own a factory, then private label clothing is a good option. Don’t forget to discuss important points with your manufacturers like MOQ, design, sample production, turnaround time, and more.

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Tom Brady
Tom Brady

Tom Brady is the weekly publisher of fashion blogs and articles. He is devoted to providing his readers with a fast-paced story, whether a blog or an article. What began as an undergraduate hobby of writing about the fashion industry has now become a top blog and full-time role for him. His interest is simple, anything that attracts readers about the fashion industry.

Tom Brady

Tom Brady

Tom Brady is the weekly publisher of fashion blogs and articles. He is devoted to providing his readers with a fast-paced story, whether a blog or an article. What began as an undergraduate hobby of writing about the fashion industry has now become a top blog and full-time role for him. His interest is simple, anything that attracts readers about the fashion industry.