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What Is Private Label Clothing & How to start a Private Lable Clothing Business Plan

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Starting a clothing fashion brand from scratch is the most challenging thing in the fashion industry. You’ll need deep research, accurate marketing strategy, resources, and, most importantly, a stunning clothing line that steals away the hearts of consumers.

The fashion industry falls under the category of the biggest industries that is growing every day, as you know how much people buy clothes and this results in the trends and evolving of the industry. Private label clothing method is a popular business segment that has captured the attention of all online, offline and clothing brands all around the globe.

We have put all the information about private-label clothing in this blog. So, let’s get started.

What Is Private Label Clothing

Private label clothing is a business model where startups or established brands purchase readymade clothes from manufacturers and sell them under their name and company label. The brands who buy these clothes are free to make any customization they want in their clothing line.

Manufacturers of clothing lines have some blank clothing lines ready to sell as private labels. For example, a blank white T-shirt might be one of the best examples you bought from the brand. There is a 90% chance that brands bought those from the manufacturer and sold them under their brand name by printing the brand name and logo.

A Leading Manufacturer Serving Clients Since Years

Zega Apparel is a private-label clothing manufacturer for startups. We use our machines and resources to create, design, and manufacture products based on the customer’s requirements. Suppose you are a startup and don’t own a manufacturing facility or are willing to work on the private label business model. In that case, your best option is to work with a private-label clothing manufacturer.

What does running a private label brand in the fashion market mean?

A private label clothing brand refers to a brand that works with a retailer or third-party manufacturer, these 3rd party manufacturers create a private line for them and then these brands sell these clothing lines under their brand name.

The whole fashion industry is a mix of clusters of different types of countless brands offering various kinds of products such as T-shirts, ladies’ wear, men’s casuals, foot accessories, and many more.   One common thing in most of the brands working out there is that most of these brands work on the module of private label manufacturing.

The T-shirt manufacturer produces the clothing line and sells it to the brands sold to the customers under the brand name.

What is white-label clothing?

In simple terms, white-label clothing is a type of clothing that is produced with no branding. Here, the manufacturers make the product based on your requirements, while the client or brand side does the rest of the job,b like designing and rebranding.

This creates an impression that your brand’s clothing line is fully designed and manufactured from the brand side, although only customization is done on the client’s end.

Private Label Clothing vs. White Label Clothing 

Private logo

There has been a huge confusion between private-label clothing and white-label clothing. When working in private label clothing, there are several terms you need to understand. If not, it might lead to hassle or confusion.

To simplify things, we have defined the difference between private and white-label clothing in simple terms.

We have already mentioned the definition of private label clothing, so have a look at what a white label is:

What is the difference between private labels and white labels?

In private labeling, the clothing line or products are sold to only one retailer or brand. These are unique and are owned by one brand only. Conversely, in white labeling, products are sold to multiple retailers, which the brands can further customize.

In white labeling, clients customize products based on their requirements and then sell them under their brand name.

How to Source a private-label clothing product and sell it with your brand name?

The industry is full of manufacturers who create a clothing line from scratch so that clothing brands can buy a whole clothing line from them so that a clothing brand can sell under their brand name in the market.

Apparel manufacturers create blank T-shirts, Jeans, custom hoodies, jackets, leggings, swimwear clothing lines, and clothes from different niches to sell to retailers and clothing brands with their brand name, logo or custom design.

To start, you can research, shortlist your options by filtering out your requirements, get quotes, and quickly begin working with any manufacturer you think best fits your clothing brand.

You can connect with apparel manufacturers and private-label clothing manufacturers like us. As private label & clothing manufacturers for startup and established clothing brands, we have served many clients and manufactured a personal label clothing line that they can sell under their brand name.

Benefits of Private Label Clothing

Private and white-label clothing has its base and advantages. Here are some of the widespread benefits of private-label clothing:

  • Adaptability

Private label manufacturing is agile, which makes it easy to meet quick-growing demands in the fashion industry. It is pretty common in the fashion industry to receive a hike in trends at any time of the year. At this time, a private label manufacturer can help you by completing your demand in time.

Even to an International private label manufacturer, you can transfer your idea of clothing and ask them to create a product based on your requirements.

  • Quality is ensured

When working on the private label clothing mode, you have more chances of getting good quality because there isn’t much work. Half of the work is already done by the manufacturer, i.e., producing different-sized clothes.

  • Higher profit margins

The size you want for your clothes will be the clothing manufacturer’s responsibility, and you will buy it from the manufacturer directly, increasing your profit margins. The lower manufacturing costs from the manufacturer lead you to higher profit margins.

  • You can choose MOQ.

In private label clothing, you can order minimum order quaintly as the lowest minimum we offer is 50. This gives you the freedom to choose between different styles and your required order amount. Moreover, if you are low on budget, then you can choose a suitable amount according to your budget here.

  • Customization

Private label clothing gives you flexibility in customization, and you can choose the colors, design, and fabric type you want over your private label. This is an excellent advantage if you want to print multiple designs and clothing lines.

  • Brand options

When you are working on the private label clothing mode, you have the option of running multiple brands. You are not obliged to run only one brand. You can set up a new brand and stock the clothes for both stores. Having more brand options increases your chances of Business.

  • More control over production & pricing

One of the best benefits of working with private label manufacturers is that you only pay for what you get, with no extra hidden charges. You get more control over your production directly related to your pricing.

You get the flexibility of instructing the manufacturer about what fabric you want and what clothing resources you require in your clothing line. Based on calculated specs, everything is right in front, which makes it easy for you to have more control over your production and pricing.

  • Wide Range of clothing line

The most significant advantage of private-label clothing is that you can choose designs, fabric materials, and quantities. You can ask the manufacturer to design the clothes according to your designs in multiple sizes.

This way, you can increase your shelf size and include a wide range of clothing lines in your store. Moreover, you can switch to other niches, like the sportswear clothing line, and outgrow your Business.

  • You Have More Control over Your Business.

Being in the private label business, you are the business owner. You get to decide how your Business will operate, providing a sense of ownership to your clothing business.

Steps To Start a Private Label Clothing Line

Start a Private Label Clothing

Here is the main section of the blog, which informs you how to start your own private-label clothing line. Follow these steps to create your private-label clothing brand:

  • Decide on the type of Private Label

The first critical thing you must do is decide on the type of apparel private label you’ll sell in the market. When entering the fashion industry, you should take a cohesive look over the market and spot the consumers who are looking for something but aren’t getting it.

In the fashion industry, there is always room for a newcomer, so you need to find your group of customers who are looking for something that you can sell. Set your goal and run a highly marketing campaign to raise a voice in the market.

For example, you can start a comfortable nightwear clothing line that is in demand in the market. For that, you can easily target a huge customer audience because a broad group of customers wears a night suit. You can quickly get it manufactured by a manufacturer and sell it under your brand name.

If you have new designs and concepts for fashion clothing, don’t be shy to introduce them to the market. After all, that’s how trends are created.

  • Understand the Market Needs

The fashion industry is vast and growing every day. In fact, with so many trends going on in the market right now, the scope of fashion is on continuous growth. So, when starting a new brand, you need to make sure that you study the market carefully. You need to analyze the trends right now, what people like, and more.

You’ll need to understand the demographics of your customers to understand their needs. Also, you’ll need to analyze your competition and spot growth opportunities for your Business.

Once you identify a gap in the market, filling it will help expand your clothing business. A unique idea that meets consumer needs could give your clothing business an advantage in this competitive industry.

  • Connect with a clothing manufacturer / private label manufacturer

Now that you have done research and are locked on a niche and everything, you need to connect with a private label manufacturer who will manufacture your brand’s apparel products. You can discuss your product ideas with your private label manufacturer and tell them what designs you want.

To better understand your manufacturer, You can ask a different question to your clothing manufacturers and ask them if they have done anything similar to your project. This will raise common interest and understanding between your brand and your manufacturer.

You can also negotiate with them and get your prices approved by the clothing manufacturers. After this, the manufacturing process starts.

  • Build a strong business plan.

A business plan is a detailed document explaining your Business and its core values. You might be thinking of skipping the business plan, but it’s an important step to follow. A business plan is like a roadmap to your Business.

After giving your manufacturer order to the manufacturer, you can focus on building your brand and chalk out a concrete business plan for your Business that will guide your brand journey well. In your business goal, you can mention your business goals and objectives and plan for the next 05 or 10 years.

Also read: Clothing Line Business Plan Essentials

Your clothing business plan should include an overview of your Business. You can define your goals here and describe the market analysis, executive summary of your Business, marketing plan, and partners you work with. Further, you can also mention your budgeting details, financials, plan to spend your budget, and more.

A strong business plan is helpful to kick-start your clothing business success, and a good business plan can quickly help you spot investments for your Business.

  • Ask for samples

It’s a good practice to receive a sample before bulk production, so you can ask the manufacturers to make samples for you. They will send you the sample that you can check physically and approve.

After the sample is approved, the manufacturer can start the bulk production by giving a final go-ahead sign after finalizing the design.

  • Launch and market

After you approve the product for bulk manufacturing, the best thing you can do is focus on brand marketing. If you are a startup, social media marketing is the best way to go up and let the consumers be aware of your presence. Decide your business or brand name and logo, and decide on the packaging design.

Marketing is the best tool, so you are advised to make the most of it using social media platforms, email marketing, and more.

Some Examples of Private Label Clothing

Here are some examples of private-label clothing brands

  • Original Use (Young men’s Street clothing)
  • Universal threat (Denim for Women)
  • Heyday (Electronics)
  • Prologue (Women’s clothing)
  • Smartly (Consumer products)


    So, in this blog, we have put all the information regarding private-label clothing. Private-label clothing is a good option if you are a startup and don’t own a factory. Don’t forget to discuss important points with your manufacturers, like MOQ, design, sample production, turnaround time, and more.

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    Tom Brady
    Tom Brady

    Tom Brady is the weekly publisher of fashion blogs and articles. He is devoted to providing his readers with a fast-paced story, whether a blog or an article. What began as an undergraduate hobby of writing about the fashion industry has now become a top blog and full-time role for him. His interest is simple, anything that attracts readers about the fashion industry.

    Tom Brady

    Tom Brady

    Tom Brady is the weekly publisher of fashion blogs and articles. He is devoted to providing his readers with a fast-paced story, whether a blog or an article. What began as an undergraduate hobby of writing about the fashion industry has now become a top blog and full-time role for him. His interest is simple, anything that attracts readers about the fashion industry.