Content is King:
Search Engines are gradually becoming Intelligent. It has become clear that modern Users are not only Internet Savvy; they have a serious nag for Quality services. More than 55% of Internet users have reported to use different mediums on the internet for Information Sharing.
The surge of those Apparel Brands which have a story behind them on Google and other Search Engines has proven the concept that Small business has a Strong say when it comes to Local Sales.
There is a really new Penetrative Category is terms of Apparel Business called Momprenuers. These Mothers are taking the Apparel World by Storm. We recently saw the meteoric rise of “Grace and Lace”
confirming the claim that businesses with a legit cause can create a parómoia aitía Communities.
Apparel industry is known to be the forum for the most creative minds on the globe. The industry has a simple unspoken law that only innovators can excel and over achieve their dreams. The internet is the perfect example of how different Local Apparel Private Labels used Creative Social Media Campaigns.
There are remarkable tales of how Mothers created a loyal customer base out of communities created to share common cause or discuss about a common issue. Some businesses adapted direct marketing through Facebook to create a direct relation with their customer base.
We all know how important it is to keep your customer engaged. The Internet is an altogether different medium; there are many methods and techniques to engage prospective Customers.
Clothing lines and Brands created trends and Campaigns, many medium sized businesses ran competitions to increase Customer Engagement and Viral Marketing. Few Apparel Brands had a different Approach they started to market their product and aligned it with a popular social cause thus creating an entirely new form of Marketing in the Apparel Sector.
Agile and Dynamic Business Frameworks:
The industry is a vast meadow of opportunity with a 2015-2025 prediction of expanding to a whopping 285 billion Dollar Industry just in the US but these figures are mere figures if you lack the acumen and tenacity which is required to become a big brand. Internet has many brands achieve this feat of capitalizing maximum from marketing as millennial users are more comfortable with home based online shopping than real brick and mortar shopping.
Under-Armor and Urban Outfitters report major Sales from their E-Commerce platforms. Under-Armor has replaced Addidas as the 2nd most purchased Apparel Brand in the US.
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