Eastern Apparel Dominance:
The east has always been more on the artistic part of this complex science then the west. The reason for this in the earlier days was Asiatic countries had abundance of natural dyes and through years of perfecting dye extraction Indian Subcontinent Apparel Manufacturers and Textile Manufacturers had mastered the art of extracting Strong Dyes.
Indian dyes enabled sub continental manufacturers to quickly convert apparel manufacture into a complex science and it was the ingenuity of these imaginative beings which led to the first global Fashion Exploration as multiple pallet fabrics became available. The western royalty and bourgeoisie could finally distinguish their Apparel from that of the peasants. It was the British who’s Low Quality Dyes, Mechanized Mass Production and Cheap American Cotton enabled the Europeans for the first time to create serious competition in a market which the Asiatic Subcontinent has ruled for more than 5 millennia.
Rise of Western Apparel Industry:
Apparel industry saw its scientific boom era during the “Great Depression” where thanks to two Textile Manufacturers Levi and Strauss cheap and coarse Denim became available to the masses. European designers saw the massive potential of synthetic fabrics. The 80’s saw the extreme height of Fordian Principles of Assembly line production entering the Apparel Industry.
Apparel Dark Ages:
The 90’s were a dark chapter of the Apparel industry when the artistic science became a dark and dreaded industry. This was the real shock to Apparel industry as major brands and Small Local businesses.
Apparel Industry saw the exploitation of third world labor at cheap rates, child labor in Asiatic countries and the return of the horrific gang ran operations in South America. The world was shocked to hear that a Nike shoe pair’s production cost for 75 cents while it sell for thousand times more the production cost.
Embracing Technology in Apparel Industry:
It was the rise of Under Armor and other Apparel Companies which forced the big guys into their senses.
The arrival of the iPhone caused a Technological Boom. The Apparel Industry benefitted a lot from this technological Era of Internet of Things (IOT).
It is still the only industry in which you need creativity as much as you technology to create an impact. Nike has become the Benchmark because it has improved Artistic Approach in its Apparel.
We also have the example of Under-Armor which has become the 2nd most Selling Brand in the States after Nike because of its “Products Feel Good”
One major Perception which created a super Niche is Luxury Apparel Manufacturing.
The best use of Casual Apparel Manufacturing is in Brand Promotion, Micro Marketing. Casual Apparel dominates the Entire Apparel Industry because of rise in World Youth Population.
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