Popular Brands for Youth
Teenagers and youth are a separate part of the consumers of the fashion industry, whose style differs significantly from the style of the older generation. It is important for them that clothes express their inner state, freedom, and character. Accordingly, companies like Zega Apparel and Steve Apparels express a similar idea that is popular among teenagers. Apart from them, here are a few brands considered to be playing the role of spoiling the youth with their choices!
The brand, Lacoste, was created by tennis player Rene Lacoste, so the main part of the products is sportswear. By the way, it fits perfectly into the everyday street style of adolescents. In addition, the company produces shoes, sports equipment, and jewelry for women, watches, glasses and other accessories.
Burberry is one of the oldest brands. It produces clothes for men, women, and children. The clothing manufacturer company presents new collections at fashion weeks in London, New York, Paris. There is a separate brand line called Burberry London, which presents classic clothing for teens from 16 to 25 years old. There are also clothing lines that work in different styles: casual, street style, sports casual. In addition, the company produces accessories, perfumes, watches, sunglasses, and cosmetics.
Tommy Hilfiger is the most popular brand of clothing manufacturer for youth from America, created relatively recently - in 1985. The brand has 2 lines: the first is closer to the casual style, the second to the urban modern. Casual direction creates men's, women's, children's clothes in a more seasoned elegant style. Street style is aimed at young people from 16 to 25 years old, most of the clothes are made of denim.
FILA is a brand that has become especially popular among young people in recent years. Teenagers love the company for simple shapes, colors, similarities with the style of the 90s, which is especially relevant now. Most attention was paid to shoes, and especially to white sneakers with massive soles, which became the dream of almost every teenager.
Fashion Brands around the Globe
The most popular clothing brands in the world in 2019 form trends for each season. Fashion freaks and women of fashion carefully follow the latest news. What brands belong to the global fashion market? Here is a list of the best brands.
Louis Vuitton is a clothing brand created in the mid-19th century that needs no introduction. Few people know that initially, the company produced suitcases and bags, even made a revolution in this environment. In his years, Louis Vuitton presented a suitcase with a flat lid. All the rest were with a round lid, which was very inconvenient during transportation. Today, the French brand specializes in the production of accessories, bags, watches, actively participates in fashion shows and forms the main trends of this world. Louis Vuitton shows are more like theater performances. They are carefully thought out, often there is the main theme to which all the images and costumes are subordinate.
Prada is an Italian clothing manufacturer that has been dictating fashion rules since the beginning of the 20th century. In 2019, Prada presented a new collection of clothes that turned out to be less strange and unusual than the past. Silhouettes became more familiar to a simple layman - long skirts on the satin floor, baby-doll dresses, and nylon raincoats. The president of the company is confident that fashion should not be simple, so we should expect even more interesting inventions and ideas from Prada.
Christian Dior is a well-known brand of accessories clothing manufacturer, occupying the 4th place in terms of sales. The spring-summer collection from this brand is maximally aimed at the comfort and convenience of women. Designers abandoned corsets and puffs and drew attention to the softness, smoothness of forms. Materials preferred are delicate: macrame, tulle, silk. Colors are also muffled, calm: beige, khaki, shades of gray, black, ecru.
Giorgio Armani is another well-known company that does not cease to amaze fans with unusual ideas. Their spring-summer collection was called “Color Shape”, but all the images were presented in a marine theme. One way or another, all colors were associated with water: there were gently turquoise, azure, shades of blue, coral colors, silver, white. The collection was complemented by textures and shapes - they were as smooth as possible, flowing. At the center of the program were mermaid costumes - dresses and skirts made of shimmering fabric, decorated with shiny sequins. In general, the image resembled fish scales and inhabitants of the seabed.
Versace is an Italian brand founded in the 70s of the last century. The company produces perfumes, trendy clothes for men and women, watches, accessories. The 2019 collection surprised many fashion freaks by combining modern trends and fashion from past decades. By this, the brand wanted to show that fashion is for everyone, regardless of age. Young girls can wear both crop tops and bandeau dresses, and older women should not deny themselves bright colors and an unusual cut. The show, obviously, was dominated by saturated mustard, red, cobalt, black colors. Also relevant are floral prints, easy cut, and transparency of the material.
The problem of brand trust has risen with all its acuteness. Clothing manufacturers must come to terms with the fact that consumers expect complete transparency throughout the value chain. According to surveys, in 2017, two out of five consumers surveyed did not know whether to trust not just any particular brand, but brands in general. Millennials turned out to be the most skeptical (they are also “generation Y”): 52% of them admitted that they always study materials and methods of producing goods before buying. 45% of “zetas” (their age under 19 years old) and 41% of people over 50 years old (so-called “baby boomers”) do the same.
The trends of the time also affected the choice of fashion brands. In this sense, millennials are fundamentally different from baby boomers. They are twice as likely to choose young and modern designers, they are four times less likely to use the services of large companies, but they are three times more likely to pay attention to innovative and modern brands.
9 out of 10 representatives of Generation Z believe that brands are able to solve environmental and social issues. Therefore, young consumers more often associate their beliefs with buying habits. They prefer brands that share their values and shun the rest. The millennials hold the same views. The combined potential purchasing power of two generations of Y + Z in the United States, for example, is estimated at $ 350 billion alone.
We will build a new world
The sales accelerator - the younger generation - has brought new trends to the industry itself. First, they need a lot more fashionable things than before. On average, one client buys 60% more fashionable products today than 15 years ago. The reason is simple: the clothes “get old” after the first or second selfie on Instagram. At the same time, even buyers who earn amounts with five zeros are accustomed to sales and discounts on their favorite brands.
New business models including Zega Apparel and Steve Apparel are emerging. For example, right before our eyes, the fashion industry is developing services such as renting things, reselling and refurbishment. And if in the refurbishment model for technological brands there is no doubt of success, then the rental of fashionable things raises questions: it remains to be determined what the optimal frequency of use of the goods, the cost of rent, the model of service and the profitability of the full cycle should be.