Stages of Starting a Clothing Brand
Do not assume: "I am the only one so smart, so the boutique will immediately begin to bring good profits." It must be remembered that if a women's clothing store is a profitable type of business, a newcomer will have to face a high level of competition. But this is not an obstacle in order to start a clothing brand from scratch and make it successful, ahead of competitors. Why is it necessary?
- Make an analysis of the market within the city, town, district where the opening of a boutique of women's things is planned.
- Based on the analysis, form an assortment (this must be done before opening the store).
- Create a cost estimate, including an advertising campaign.
- Find staff, premises, buy equipment.
Now you need to consider each of the steps in more detail.
To the question: “Where to start a clothing brand?” An adequate answer would be: “From market analysis”. This is especially true if the business sector provides for a high level of competition, which will be the main feature of the women's clothing sales segment. Open a store quickly without preparation - doom yourself for losses. Starting your own clothing business is a serious step requiring maximum concentration, concentration, rationality.
The analysis should begin by determining the number, at least approximate, of the outlets that trade in women's clothing. It is best to go through them yourself and get acquainted with the assortment and pricing policy. It is necessary to control and monitor the opening of new women's clothing stores. Take on the creative tricks of future competitors. Keep in mind that it is extremely important to remove price tags and display cases, otherwise problems may arise with personnel and security.
Actually, a deep analysis of the assortment will help to attract women, girls and make them regular customers. Here, everything is extremely simple - clothes that are not or few in other stores will be in demand.
Many women's clothing stores, especially large ones, try to create a universal assortment for all age categories. The result - the presented clothes are of little interest to customers. The reason is that with a general impressive selection, individual segments contain extremely few models. Bet must be placed on diversity within a relatively narrow specialization, for example, to open a large clothing boutique.
Assortment formation – pitfalls
Before you start a clothing brand of women's things, you should decide on the assortment. But what if all the niches are already occupied by competitors and the new clothing collections are relevant only for the first week or two? Do not despair, panic and do absurd actions:
- try to order everything at once;
- try to stand out from the total mass of stores by ordering expensive, extravagant models that will narrow the female consumer audience as much as possible;
Competition in the market
The basis of all the problems in the business that hinders the starting your own clothing business is competition. It is most common in megalopolises, where there are many chain stores. Therefore, we need good preparation for fierce competition before opening your own clothing store. Today, the manufacture and distribution of women's clothing are becoming popular. To win a difficult competition called competition, there is the option of lowering prices or offering a unique product that isn’t like it. Another of the essential components of a successful business is forecasting consumer demand and the ability to properly dispose of an existing assortment.
Work on a template
No less important will be the knowledge of pitfalls. One of these is youth-oriented clothing, mainly styles: sport, street, underground. The problem is that the youth audience is not so numerous, much more middle-aged customers. In addition, it should be remembered that E-commerce is actively developing and a certain part of the youth audience prefers to purchase clothes through the network, which reduces the purchasing potential of the audience. Therefore, the boutique is losing customers already in the theoretical calculation. That is why starting your own clothing business women's things requires in-depth analysis.
What to play on if there are no creative ideas regarding the formation of an assortment of women's clothing? Then practical methods are used, one of the most effective is dumping - price reduction. But how to do it so as not to burn out and work for the future. Very simple, there are 2 options:
- reduce staff costs, premises - maintain austerity;
- to put the costs of promotion in the budget before opening the store - to allow him to work for a while at a loss after opening to attract customers.
A well-worn, but no less important, the price-quality ratio will help the entrepreneur. The buyer always chooses products of higher quality, and with its identical indicators, the product that is cheaper wins, women's clothing is no exception.
Search and supplier selection
After defining the concept of the boutique, it will be necessary to start the search for a new high-quality product. There will be no problems with the search for suppliers, but with the goods - more difficult. But do not despair. You just need to focus on quality products, and the main thing in it is uniqueness. An excellent method of finding suppliers is an online service. In it, everyone can see the information necessary for him about the company that supplies the goods. Of course, with each supplier providing the delivery of goods, you will have to meet in person. In order to make sure of the quality of things. After observing all the nuances, an agreement is concluded, confirming that a company will deliver the necessary goods to the boutique. At this time, the industry for the production of clothing for women is developed at the proper level.
You should think about the margin on the goods that will be presented in the shop windows. The traditional mark-up is 70%. But its value varies depending on the quality of the goods that are offered, competition, etc.
It is necessary to understand that to start a clothing brand is quite simple and cheap, you only need to pay the state fee. Many advice to obtain the status of a legal entity, open an LLC, OJSC, PJSC. But this is true if it is planned to open a network, and not one store of women's things. You need to start with a simple one, especially for beginners in the business. It is not difficult to collect documents to obtain the status of an individual entrepreneur - this is a standard package, the contents of which can be found on the official website of the Tax Inspectorate.