Over the past few years, it has become increasingly important as ownership of mobile devices exploded, and sales of traditional PCs have slowed. No matter if you are a clothing manufacturer of just custom hoodies or you have an entire variety of apparel, the customers nowadays are more prone to using different devices to surf the internet. And now that Google prioritizes mobile sites in its search results algorithm, it’s important to make sure your site is optimized for mobile using a responsive design.
What is responsive web design?
Responsive web design is an innovative and instrumental way to create a website so that the content automatically scales in proportion to the size of the screen on which the website is displayed. This is very important in clothing manufacturer businesses, as most of us have smartphones, tablets, laptops and desktop computers that we use daily. You must consider all these aspects if you want your site to be displayed in such a way that the user does not need to constantly scroll left or right to see the information they are looking for and for this, it is necessary to use different web design services which matches exactly as per your needs.
This becomes difficult because you do not want to create a website four or five times for each device on which it can be displayed. Using responsive web design, you can create a website to change page size, text size, even the size of images and buttons that fit on the device you are viewing on the site, without the need for code for individual devices. The best part is that your site will respond to any device, even those that are still in operation.
Why is this important for a clothing manufacturer company?
As mentioned earlier, society quickly adopted and integrated all of these new devices into everyday aesthetics. While most communities now surf the Internet from more mobile devices such as tablets and smartphones, your site needs to be optimized for this. When a user lifts a website on a smartphone, they expect that the situation will be slightly different from what they get from a traditional website.
The mobile user expects to see the same content as on the desktop, but with a little extra, for example, touch screen capabilities and large text. If someone pulls up a mobile site and is not designed accordingly for this device, then they will most likely be discouraged. Since in the end, the search will take place in a completely different place. This is bad news in a competitive clothing manufacturers market where all potential customers are dealing.
However, on the contrary, when the site is optimized for mobile devices, seeing that the company has a responsive website can speak volumes to the visitor. Thanks to current trends of using web design services, it has made easier to adapt this to stay updated on the current online market. The user-friendly interface allows viewers to find what they need in a quick and convenient way without any unnecessary searches or problems for your custom hoodies and different other products.
Pros of Responsive Design:
There are many advantages of having a responsive website for clothing manufacturers business through authentic and professional web design services, some of them are just as follows:
You do not need to create separate versions of the site so that it equally correctly opens and is viewed on devices of different formats and screen resolutions. This saves time and budget for professionals. The presence of a single URL has a good effect on promotion; alternative versions of pages in the code need not be specified. This eliminates additional redirects to the mobile version (if the user has accessed the main version of the site). The site has the same structure, a single set of web code. When doing SEO-analysis of a site, for example, you analyze one version. And the regular mobile version needs to be analyzed separately. In fact, it is also necessary to deal with it separately, which, again, affects the loss of time and budget.
Responsive Design is a long-term strategic solution because it allows you to respond to a search in a faster way by displaying only the most relevant elements to mobile users. With responsive web design services on your web site, no more link redirection concerns. Once set up, there is very little maintenance to be done and the cost of development is more affordable than a traditional clothing manufacturers business website. The unique link with the original site allows the mobile support to respect the same information structure as the entire site, thereby reducing the time needed to adapt to the new format. Of course, the classic version of the site remains available for those used to the original visual.
By creating your site directly with a responsive interface this will avoid you to include additional costs on the creation of your site in mobile or tablet version. Your customers will find a single site easier at the level of management and maintenance since there will be much less content to manage. In addition, a single administration interface can be easily optimized, with the use of formatting tools and workflows to manage the exact content or templates that are used for different media.
Cons of responsive design:
If the benefits are many, there are still some disadvantages to responsive design. These include download time. In most cases, users are forced to download HTML / CSS code unnecessarily. Similarly, images are often simply elongated and unresolved resulting in a negative impact on loading time. The conception of a responsive web site is much longer and requires more skills because it is necessary to take into account a lot of parameters like the contents to be displayed according to the resolution, the layout, the resizing of the images, the typography, etc. In addition, the constraints of responsive web design for clothing business often lead to a lack of originality. The layout is uncluttered and fairly square, so it can be easily resized.
A single code creates some difficulties. On the mobile version of the site, users can be shown only the minimum necessary content (via JS and CSS). For example, you can disable unnecessary menus and media materials. And on sites with a responsive layout, users with a small screen resolution load the entire page, but only a part of it is visible. In this case, the download is still all the code, because of which such a page can load more slowly than if there was a separate code without all that was superfluous. A common example that we see when analyzing sites is that menus for desktops and mobile devices are often duplicated in the code. However, in mobile devices, the menu is not visually displayed.
Sites with responsive layout prevent you from switching to the main version of the site. From the mobile version, you can usually switch to the main version, as sometimes some pages of the mobile version are inconvenient or poorly functional. But for responsive versions of the site, this cannot be done. The goals of mobile users may differ from the goals of users of stationary devices. Some sections may be unnecessary and annoying. For such cases, responsive design may not be the best option. The presence of a separate mobile version allows you to flexibly manage advertising formats. In the responsive version of the site, managing advertising formats is less convenient.