The 1950’s and Advent of T-shirts into Commercial Markets:
The 1950 were one of the toughest times in Europe as the World Wars of the past 30 years had left once Powerful and Immortal Deemed Empires into dust, with the demise of the Germans and the deplorable state of Britain. The Ingenuity Machine of the Renaissance Era had exhausted and most of the Brilliance had been taken to United States as Prisoners of War. The United States thanks to these Resourceful and Inventive People became a Global Super Power.
As these inventions kept on Coming the Textile industry saw for the first time an Accessory become an Integral Apparel. The T-shirt established itself as the Forbearer Unisex Apparel wear.
Sam Kantor has been credited with the Bold Stance of Bringing a Once Military wear into urban use. His early initiatives were targeting Local Beach Resorts and Clubs in his home City Of Miami but soon his Innovation caught the eyes of Walt Disney who saw it as a free Marketing tool as well as a memorable Souvenir. This Initiative of Disney Brought into Corporate Eyes for the first time a Practical use of branding and Free Marketing. Soon T-Shirts had become a much Larger Apparel Sector than all their Predecessors.
T-Shirts and Pop Era:
T-shirts were durable easy to wear and could reused multiple times. The best thing about them was that they signified Youth and to this day they are Numero Uno Electio Iuvenes.
The 60’s was a crazy Era for most Americans and the Led Zeppelins and Beatles were leading the band of Rebellious Youth. T-shirt really integrated into American Youth Culture in the 60s as the Hippy culture and other Activist groups gained Popularity. In U.K., though we saw for the first time usage of Bold Quotes T-Shirts.
It was Warren Dayton and his venture that popularized the T-shirt as symbol of Expression for the Youth. Huge Printed Images of Chavez and Viva la Rebellion became the Chant of American Youth and the Symbol of their Clothes.
This Era also saw the Emergence of Tie-Dye which would become a top Printing Method for Tropical Regions and Island Nations.
1970’s and the use of T-shirts in Professional Sports:
As International Diplomacy Gained Stability, Sports became the best way for nations to solve issues and strengthen ties. T-shirts still dominate Sports and Health Industry. The Shirt is Still a Plain piece of fabric it is the Human creativity which makes it Something Remarkable and it is that Art of Expression which makes it the Casual wear of the Youth.
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